| Nicki Minaj Brings Lifestyle Brand to Kmart |
Nicki Minaj is coming to a store near you. Following deals with Pepsi, M.A.C., and OPI, the hip-hop mogul has announced a partnership with Kmart to sell her multi-department lifestyle brand.
Nicki will launch apparel and accessories collections in conjunction with Kmart and the ShopYourWay.com social shopping platform. The “Starships” rapper will develop the lines, which will be available exclusively at select Kmart locations and on ShopYourWay.com beginning this year.
She will oversee the design and development of the brand so that it reflects her strong creative talent, expressive personality, and distinctive individual style.
“I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful Barbz all across the U.S.,” said Nicki in a statement.Shop Your Way is a free membership program and shopping community that offers rewards, personalized deals, product reviews, and contests. In addition to Nicki, Maroon 5 frontman Adam Levine has inked a similar deal.