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HERE YOU GO GUYS!!!! We were all confused on the whole Gold/Platinum confusion of Roman Reloaded. To clear everything up, read below
If you don't understand what you are about to read, let me just sum it up to save all the trouble. RIAA DOESN'T certify an album based on sales, but on shipments. In other words, Nicki's album may have sold almost 600,000 copies of the album since April 3 making it Gold according to Nielsen Soundscan. But according to RIAA, the album has had 1,000,000 SHIPMENTS to outlets across the country making it Platinum!
Now full story:
Believe it or not, certifications do not reflect an album’s sales but rather how many copies of that album have been shipped by its label to its outlets.
So, for an album to receive a certification in the US a record label must provide all relevant legal documentation to the Recording Industry Association of America, who will verify if the label has shipped as many copies as they say they have.
Once verified (and once the label has paid for the certification) the album can then enjoy their ‘Gold’, ‘Platinum’ or ‘Diamond’ status.
As it stands, the criteria for RIAA‘s albums certifications are as follows:
- 500,000 units: Gold album
- 1,000,000 units: Platinum album
- 2,000,000 or more units: Multi-Platinum album
- 10,000,000 units: Diamond album
Of course, considering the cost of manufacturing and distributing physical copies, labels are often wary of ‘over shipping’ of a project.
This, in case supply exceeds demands forcing the outlets to ship the albums back which is not only bad for the label’s finances but also for the artist on a PR tip.
Despite this , it is impossible to ‘over-certify’ an LP seeing as there’s nothing stop a record company shipping 2 million copies for an album which is unlikely to sell half of that. On the flip side though , it is possible for an LP to be ‘under-certified’.