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The Barbie itself is a pink explosion, with mini-Minaj decked out in towering boots, signature long hair and an outfit made of sparkly toule and "diamonds." It is based off an outfit she wore in the photo shoot for Pink Friday, the same which appeared on the cover artwork.
The release of the doll may have been inspired by affectionate references to her female fans as Barbz, her homosexual male fans as Ken Barbz. (Both are obvious references to Barbie, the character which most of the dolls are based on, and her male counterpart, Ken.)