Myx Fusions is the name of a drink by Nicki Minaj. It is a fruit infused moscato beverage, blended with natural fruit juices and flavors. It is produced and distributed by beverage company Myx Beverage, LLC. Not only does she endorse the franchise, but she is also the co-owner. Peter Reaske is the CEO of the company while Mona Scott-Young is the CMO and co-owner as well. The slogan for the brand is "Get in the Myx". The drink has appeared in three of Nicki's music videos: High School, Up In Flames & Anaconda.
Myx was first seen in the High School music video. On Twitter that day, Nicki was asked was the drink for her and she replied, "Yup!!! Info cmng SOON!!!!". On June 5, 2013, the press release was released. It revealed that Nicki was co-owner of the product. She will be the face of the brand that will expand in the U.S. market and abroad.
I am so excited to team with the Myx brand. I have no doubt that it will be number one. It's a great-tasting, amazing product that people will love. It's not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.
Formed in 2013, Myx Beverage, LLC is the parent company for Myx Fusions beverages. On November 8, 2013, it was announced that Myx Fusions was the #1 moscato drink in the US selling over 1 million bottles in 6 months. On January 12, 2014 it was revealed that Nicki, Mona Scott-Young, and the Myx team teamed up with Young's Market Company. YMCO is the 4th largest wine distributor in the US. She also revealed that it will be available in hundreds of Kmarts nationally.
Release and promotionEdit
Myx Fusions will be available everywhere in the US, but it will take time. It will also be released worldwide eventually. It will be available wherever liquor is sold. As of 2013, it was released in 15 states and Quebec, Canada. Starting in 2014, it will be released WW in places like Australia, Canada, the UK, China, Liberia, and St. Maarten. It will available at Kmart nationally.
Since it's release, Myx has been heavily promoted in the U.S. It includes a national poster campaign, Internet advertisments, samples in super markets and liqueur stores, television and music video product placement, "Myx & Mingle" events and television commercials. On July 4, 2013, Nicki and Mona Scott hosted a Myx & Mingle Cruise party to launch the drink. Nicki hosted two Myx Fusions parties. One at Supper Club in LA on August 6, and one at Club Story in Miami on August 8. Myx Fusions has sponsored many events like Power 105.1 Powerhouse which Nicki performed at.
Myx Fusions has many social media and online sites: @MyxFusions on Twitter , myxfusions on Instagram, Myx Fusions on Facebook and the official website myxfusions.com . The campaign has two different slogans. "Get in the Myx" is the first slogan that is used. "The Perfect Minaj" is the second slogan that is used for the Billboard ad. It shows three different "Nicki Minaj" drinking Myx together.
Commercial and photoshootEdit
On May 14, 2013, Nicki announced that the commercial will be shot on May 17, but on May 30 she said she was shooting the commercial in a week. The photoshoot for the campaign was actually shot on the former date. Since then, the commercial hasn't been brought up. The photoshoot was shot by Howard Huang. On July 23, she revealed the lifesize cutout of her body that will be in stores.
The commercial was actually shot a year later on May 7, 2014. It features Pills N Potions.
Adding to that the beginning line of Nicki's rap in Jessie J's song "Bang Bang" starts with "It's Myx Moscato, it's frizz in a bottle".
Myx Fusions won "Best Moscato" at the Simply Wine Festival on March 14, 2014.