|Features|| Nicki Minaj|
|Released||February 3, 2012|
|Recorded|| 2011 |
London, England (Sarm West Studios)
New York, New York (MSR Studios)
|Label||Live Nation, Interscope|
|Producer||Madonna, Martin Solveig|
|Single release||February 3, 2012|
|Video release|| February 2, 2012|
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"Give Me All Your Luvin'" is the lead single from Madonna's MDNA album (originally released on March 23, 2012). It was released on February 3, 2012 and features guest vocals from Nicki Minaj and M.I.A. Nicki Minaj's alter ego, Roman Zolanski, is the one rapping in this song.
In December 2011, it was announced that Madonna would perform at the Super Bowl XLVI halftime show at the Lucas Oil Stadium in Indianapolis, Indiana. Madonna collaborated with Cirque du Soleil in producing the show, and was chosen in lieu of American recording artist Lady Gaga. Madonna performed the song with Minaj and M.I.A., during a medley of her past hits: "Vogue", "Music" (performed with LMFAO along with excerpts from "Party Rock Anthem" and "Sexy and I Know It") then an "Open Your Heart"/"Express Yourself" interlude followed by "Like a Prayer" (performed with Cee Lo Green). The performance gained widespread attention from the media, after M.I.A. extended the middle finger to the camera near the end of her verse of the song instead of singing the lyric "shit". The incident prompted broadcaster NBC and the National Football League to issue apologies.
The music video was shot on December 8 (Nicki's 29th birthday) and 9, 2011. Directed by the team MegaForce (Léo Berne, Charles Brisgand, Raphaël Rodriguez, and Clément Gallet), the video has a football and cheerleader theme, inspired by their then-upcoming halftime performance at Super Bowl XLVI halftime show. Madonna previewed the video in an American Idol exclusive on February 2, 2012. The full video premiered on Madonna's Youtube channel on February 3, 2012.
"Give Me All Your Luvin feat. M.I.A & Nicki Minaj " (Madonna)