MAC Cosmetics was originally founded by Frank Angelo and Frank Toskan. MAC AIDS Fund was established in 1994. Viva Glam is the backbone for MAC's AIDS Fund. Viva Glam is a line of lipsticks and lipglosses from which every cent of the sale price goes to help those living with HIV/AIDS around the world.
2010 Pink 4 Friday lipstick[]
The Pink 4 Friday lipstick was a limited-edition lipstick by MAC Cosmetics to commemorate the release of Nicki Minaj's debut album, Pink Friday. The lipstick was available only for four consecutive Fridays at the end of 2010. It was her first time linking up with MAC. Although it wasn't a part of the Viva Glam Campaign, it was still released by MAC.
2012 Campaign[]
Nicki and Ricky's Force[]
Nicki Minaj teamed up with Ricky Martin to help MAC Cosmetics' Viva Glam. Both put out products to help people with HIV/AIDS. Minaj's product was lipstick (called Viva Glam Nicki 1) to support MAC Viva Glam. Martin's product was lip conditioner. The two products hit shelves on February 15, 2012 with 100% of proceeds from sales going towards the MAC AIDS fund, which helps those living with HIV/AIDS. The campaign raised $250 million making it the highest selling campaign. Nicki's lipstick has also became the highest selling lipsticks of all time. Their contribution got them a nomination at the VH1's Do Something Awards in the Do Something Style category, but they didn't win.
Viva Glam Lipglass[]
Along with the lipstick, Nicki also released a Viva Glam lipglass as a side project. Just like the Viva Glam lipstick, all proceeds from sales went towards the MAC AIDS fund. The price of the lipglass is $15 for one (0.17 fl oz.). It is described as a “hot pink.” It’s a brightened medium pink, kind of strawberry-pink like, with subtle yellow undertones. It’s not quite bright enough to be a true hot pink–at least not on lips, though it’s brighter in the tube than on.
UK Launch[]
On October 29, 2012, Nicki launched her Lipglass at Selfrifges in London, England.
2013 Campaign[]
In October 2012, it was revealed that Nicki renewed her sponsorship with MAC as the spokesperson for the 2013 Campaign. This year she will serve up a delectable duo of Lipstick and Lipglass in an all-new shade of pastel lavender pink (Amplified creme for the lipstick). Just like the 2012 Campaign, every cent goes to people with HIV/AIDS.
MAC tweeted the ad campaign on Twitter, thanks to Minaj fans who made "#LAVENDERISTHENEWPINK" a trending topic on Twitter, as request of MAC to tweet the ad. The lipstick (called Viva Glam Nicki 2) was supposed to be released on February 9, 2013, but was pushed up a week earlier (January 31, 2013). The price is the same as last year ($15 for each). The 2 products are expected to raise about $37 million for MAC Aids Fund.
MAC Pro Store Event[]
On January 22, Nicki joined fans for a MAC event to promote her new lipstick at the MAC Cosmetics Pro Store in Los Angeles, CA.
