The UK FiFi Awards is an annual event sponsored by The Fragrance Foundation UK which honor the fragrance industry's creative achievements and is the most prominent and prestigious celebratory event of the fragrance industry. The Fragrance Foundation Awards are the Oscars of the fragrance world. The Fragrance Foundation UK is a non-profit-making educational organisation, setting standards of excellence for the fragrance industry in the UK. Its mission is to expand the appreciation, enjoyment, use and sale of fragrances amongst all people. The awards will be held on May 15, 2014 in London.