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2012 (It Ain't the End)

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2012
Jay Sean
Hit the Lights
Features Nicki Minaj
Released August 3, 2010
Length 3:41
Label Cash Money, Universal Republic
Writer Kamaljit Singh Jhooti
Onika Maraj
J-Remy
Bobby Bass
Jared Cotter
J. Perkins
Producer J-Remy
Bobby Bass
Single information
Single release August 3, 2010
Video release August 24, 2010
←Last single
"Bottoms Up"
Next single→
"Letting Go (Dutty Love)"

"2012 (It Ain't the End)" is a song by Jay Sean featuring Nicki Minaj taken from Sean's compilation album, Hit the Lights. It was written by Jay Sean, Minaj, J-Remy, Bobby Bass, Jared Cotter and J. Perkins, and it was produced by J-Remy and Bobby Bass. The song was released to US radio stations and as a digital download to iTunes on August 3, 2010 and it serves as the lead single of the album.

Music VideoEdit

The music video for "2012 (It Ain't the End)" was shot in Los Angeles on 19 July 2010, directed by Erik White.

The video features a cameo appearance from former Spice Girl Melanie Brown, Cash Money Records CEO Birdman, writer Jared Cotter, producers J-Remy and Bobby Bass, and Thara. On 24 August 2010 was the final version of the video was released to VEVO. The prelude and the music video of his song "Break Your Back" can be heard and seen in the end of the music video.

Jay Sean - 2012 (It Ain't The End) ft04:14

Jay Sean - 2012 (It Ain't The End) ft. Nicki Minaj

LyricsEdit

ChartsEdit

Chart (2010) Peak
position
Australia 40
Flanders Tip 22
Canada 23
Ireland 44
New Zealand 9
Scotland 8
UK Asian Chart 1
UK 9
US 31
US Pop 20

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